Cold emailProcess
How does done-for-you cold email work, week by week?
What happens in each week of a done-for-you cold email campaign: the plan, the buyer list, the 21-day domain warmup, the first send and the weekly tuning.
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Insights
Plain answers to the questions B2B founders ask before they hire for cold email, LinkedIn content and paid growth.
Lead generationPricing
Should you pay for lead generation per meeting, by the month, or with a revenue share?
The three common ways to pay a lead generation agency, what each one rewards, where each one goes wrong, and six questions to ask before you sign anything.
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Cold emailConsultants and coaches
How can a consultant or coach book discovery calls with people who have never heard of them?
A cold email playbook for independent consultants and coaches: choose one buyer, time it to the moment they need you, write three short emails, measure calls.
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Cold emailB2B software
How can a B2B software company book demos with cold email?
Who a software company should email, the moments that make buyers listen, why the first email should not ask for a demo, and how to measure the campaign.
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SalesProof
How do you win new clients before you have case studies?
Five kinds of proof a young firm already has, how to use them in a first email and on a sales call, and how to make a first project easy to say yes to.
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Cold emailMSPs
When do businesses switch IT providers, and how can an MSP reach them first?
The moments when a small business is most open to a new managed IT or security provider, where to spot each one, and what to say in the first email.
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LinkedInCold email
Should a B2B service firm start with LinkedIn content or cold email?
Start with cold email to reach chosen buyers now, and add LinkedIn content so they recognize your name. When to skip LinkedIn, and how to run both without doubling the work.
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Lead generationAI systems
What is signal-based lead generation, and when does it beat a bought list?
Signal-based lead generation finds companies at a buying moment from public evidence. How we built one for a family-business advisory firm, and where it falls short.
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AI systemsRFPs
How can AI help a consultancy respond to government RFPs?
AI speeds up the two slow steps of an RFP response: deciding which bids fit and writing the first draft. What the system we built does, and what people still decide.
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Meta adsEcommerce
What does a new supplement brand need before running Meta ads?
Accounts in the brand's name, a working pixel, copy with no disease claims, and enough real product creative to test. What we learned launching a supplement brand.
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PodcastsContent
How do B2B founders get booked as podcast guests?
Pick shows your buyers listen to, pitch one specific story, and make it easy for the host to say yes. Then turn every episode into clips, posts and follow-ups.
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Cold emailDeliverability
How long should you warm up a new cold email domain?
Warm a new sending domain for at least 21 days before the first live cold email. Here is why, what happens during warmup, and how to know a domain is ready.
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Cold emailDeliverability
Why are my cold emails bouncing, and how do you fix it?
Cold emails bounce from unverified addresses, oversized companies whose gateways block cold mail, and lists that drift out of line. How we fixed all three.
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Cold emailHiring an agency
Who owns the domains, inboxes and data when you hire a cold email agency?
You should own the sending domains, inboxes and contact data, in writing. Why it matters, what the agency keeps, and the questions to ask before you sign.
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Cold emailHiring an agency
What should you ask a cold email agency before you hire one?
Six questions to ask any cold email agency: list source, verification, warmup, ownership, what they measure, and who answers replies. What good answers sound like.
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Cold emailCopywriting
What makes a B2B buyer reply to a cold email?
B2B buyers reply to short emails written for their market that ask one easy question. The rules we follow on first lines, length, names, framing and measurement.
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Cold emailMSPs
How can an MSP or MSSP win new clients with cold email?
How managed IT and security providers can use cold email: who to target, what the first email should say, how much to send, and how to measure it.
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