22 Qualified Sales Calls Booked in 30 Days
Executive Coaching Firm
The Challenge
A boutique executive coaching firm with zero outbound infrastructure and no predictable pipeline. The founder was relying entirely on referrals, which had plateaued.
The System
We built a six-campaign LinkedIn outreach system: 100 Zapmail sending accounts, 500+ verified decision-maker leads sourced weekly via Clay + Apollo, and a five-step sequence targeting VPs and Directors at PE-backed companies. Full deliverability infrastructure (domain warming, DKIM/SPF/DMARC) set up before a single message was sent.
The Result
22 qualified sales calls booked in the first 30 days. The system operates without anyone on their team touching it: leads flow in, calls get booked, and the founder just shows up.