Case Studies

What We Built and What It Did

Every engagement starts with a specific outcome. Here is what we built and where each one stands today. Clients stay anonymous until they say otherwise.

5Builds shown

46,600+Businesses contacted

126Sales calls booked since March

5 builds · Cold email, lead signals, AI systems, ecommerce

Cold email

Cold emailDeliverabilityReply desk

126 sales calls booked since March, 69 businesses straight from cold email

An AI automation agency

The Challenge

A young agency selling to managed IT providers, consultants and coaches needed a steady flow of sales meetings without hiring a sales team.

The System

The full cold email system: buyer lists from Sales Navigator, every address found and verified, warmed sending domains, a market-specific first line for each lead, and a reply desk that drafts every answer for a person to approve.

The Result

Running since March 2026. More than 46,600 businesses contacted and 411 replies asking to hear more. 126 sales calls booked since March with 87 different businesses, and 69 of those businesses came straight from the cold email.

46,600+Businesses contacted

411Asked to hear more

126Sales calls booked since March

21 daysMinimum domain warmup

Signal-based lead generation

Lead signalsData engineeringAI scoring

A signal engine that finds family businesses near a succession decision

A family-business advisory firm

The Challenge

The firm coaches family-owned trade businesses through succession, and no list vendor can filter for family ownership or a coming handover.

The System

A signal engine that crawls public records and company websites, confirms both generations of the family from two separate sources, and scores each company on how close it is to a succession decision. It runs in the client's own Google account, so they can point it at any trade or region and run it again.

The Result

Built in summer 2026. The client first heard from us through one of our own cold emails.

2Sources confirm each family

7Trades it can search

OwnedRuns in the client's own account

AI RFP system + website

Custom AI systemWebsite

An AI system that scores every RFP and drafts the first proposal

A government-contracting consultancy

The Challenge

The consultancy bids on public-sector contracts and wanted to stop spending hours on RFPs that were never a fit.

The System

An AI system that pulls new RFPs from the inbox, reads each one, scores whether to bid and explains why, then drafts the first proposal from the firm's past wins. We also rebuilt their website with an editor their team updates without us.

The Result

RFP system built in August 2026. The new website goes live on their domain this fall.

DailyNew RFPs read and scored

Bid or notWith the reason why

1st draftWritten from past wins

Storefront + Meta ads

WebsiteMeta adsProduct creative

A storefront, 85 ad-ready assets and monthly Meta ads

A direct-to-consumer supplement brand

The Challenge

A new supplement brand needed a store, ad accounts and creative from a standing start.

The System

The Shopify storefront, ad and social accounts set up in the brand's own name, 85 product photos and short videos in Meta's formats, and a claims check on every product before it can be advertised.

The Result

Store live. We run their Meta ads every month.

85Product photos and videos

MonthlyMeta ads management

Brand-ownedAd and social accounts

Cold email + CRM

Cold emailCRMLead magnets

Cold email on his own domains, tracked contact by contact

A business coach for small CPA firms

The Challenge

The coach wanted a steady flow of CPA firm owners to talk to, without relying on referrals alone.

The System

Cold email on sending domains in his name, every contact's journey and an engagement score tracked in his CRM, and custom lead magnets for each campaign.

The Result

Domains warming now. The first live emails go out after the 21-day warmup.

21 daysWarmup before the first send

Every contactJourney tracked in the CRM

CustomLead magnet per campaign

What Every Engagement Has in Common

The System Is the Product

Every case above follows the same pattern: we build the system, the client keeps their domains, inboxes and data, and every number comes from the system that produced it.

Built around how you already sell

Every system starts from your offer, your buyers and the way you close. You answer the replies and take the calls, and we build and run the rest.

Nothing rushed that carries your name

New sending domains warm for at least 21 days, so the first live email goes out in week four at the earliest.

Measured in meetings, not activity

We judge cold email by booked calls, not opens or sends. Every change we make is tied to that number.

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