The Process

From Kickoff to Pipeline
in 3 Weeks

A focused, three-phase process designed to get you to qualified conversations as fast as possible. Here's exactly what happens and when.

3 wksKickoff to live system
One callYour time in week 1
30 daysHypercare included
Phase Breakdown

Three phases. One outcome.

01
Day 1One conversation

Discovery Call

We evaluate your current workflows, ICP targeting, and revenue gap. You leave with a clear picture of exactly what system would move the needle: what to build, who to target, and what results to project.

Your input: One conversation

Deliverables

Defined ICP (title, company size, industry, intent signals)
Offer positioning reviewed for outbound fit
System spec: tools, sequence structure, sending volume
Projected pipeline metrics
02
Weeks 1-33-week build sprint

Custom Build

Our team builds the full outbound infrastructure custom to your offer and target market. No templates, no copy-paste. Everything is built from scratch for your specific ICP and positioned around your specific outcome.

Your input: One async review of sequence copy

Deliverables

Lead sourcing pipeline (Apollo + Clay enrichment)
Email verification via Reacher (self-hosted)
Dedicated mailboxes with domain warming and DNS setup
DKIM / SPF / DMARC configured on all sending domains
AI-personalized cold email sequences (4-5 steps)
CRM wiring: deals auto-created on positive reply
03
Week 3 onward30-day hypercare included

Deploy and Optimize

System goes live. We monitor deliverability, reply rates, and pipeline velocity, and optimize continuously based on real data. You just show up to the calls that get booked.

Your input: Show up to the calls that get booked

Deliverables

Full campaign launch at safe sending volume
Deliverability monitoring: bounce rates, spam signals
Sequence tuning based on open and reply data
A/B testing of subject lines and hooks
Weekly performance reports
Ongoing optimization post-hypercare
The Tech Stack

Tools We Build With

Every tool is chosen for a specific function. Nothing is added for aesthetic. The stack is whatever gets verified decision-makers into your calendar fastest.

Lead Sourcing

Apollo

B2B prospecting database. We pull ICP-matched contacts by title, company size, industry, and intent signals.

Clay

Enrichment layer. Waterfalls across 50+ data providers to fill missing fields: LinkedIn, Clearbit, Hunter, and more.

Verification

Reacher

Self-hosted SMTP verification engine. We run every email through Reacher before it touches a sequence. Zero bounce risk.

Sending Infrastructure

Instantly

Cold email sequencer and inbox rotation manager. Handles send scheduling, follow-up logic, and deliverability monitoring at scale.

Zapmail

Dedicated mailbox provider. We spin up clean mailboxes on warmed domains so campaigns don't compete with your main domain reputation.

Personalization

Claude API

AI-generated first lines and personalized intros based on prospect LinkedIn data, company news, and ICP fit signals.

CRM & Pipeline

HubSpot / CRM

Deals auto-created when a prospect replies positively. Lead routing, stage progression, and follow-up triggers all wired in.

Zapier / Make

Automation glue connecting outbound events to CRM actions, Slack notifications, and calendar booking flows.

What You Don't Do

Everything We Handle So You Don't Have To

Source leads from Apollo or LinkedIn
Enrich and score contacts
Verify email deliverability
Set up sending domains and mailboxes
Configure DNS, DKIM, SPF, DMARC
Warm up mailboxes before launch
Write cold email sequences
Manage follow-up cadences
Monitor bounce rates and spam signals
Route replies into your CRM
Tune and A/B test sequences
Generate weekly performance reports
Ready to Start?

Book the Discovery Call

We scope your system, define the ICP, and give you a clear spec of exactly what we'd build.