We Install Systems.
Not Campaigns.
Astrid Labs is a growth and AI automation agency for B2B service firms. Cold email is the core, with LinkedIn content, podcast guest spots, Meta ads and custom AI systems built around it.
A Growth and AI Automation Agency for B2B Service Firms
Astrid Labs builds and runs done-for-you cold email for B2B service firms: buyer lists, verified addresses, sending domains in your name, the copy, the campaigns, and the CRM wiring that tracks every reply.
Around that core we run LinkedIn content and podcast guest booking so buyers recognize your name, Meta ads for brands that sell online, and custom AI systems such as RFP readers and lead-signal engines.
Every system is built around your offer and your buyers. New sending domains warm for at least 21 days, so the first live email goes out in week four at the earliest.
The founder
Christian Terrone founded Astrid Labs and runs it from New York. He runs cold email for the agency's own pipeline and for clients, and builds every system with Claude.
The Principles Behind Every Build
Systems over effort
Manual effort doesn't scale. A founder spending 3 hours a day on outreach will always lose to a system running 24/7. We build the system.
Pipeline is the metric
We don't measure success in clicks, opens, or impressions. Every engagement is scoped around one output: qualified conversations that can turn into revenue.
Patience where it protects you
Every new sending domain warms for at least 21 days before a live email goes out. Rushing that step burns a domain that carries your name.
Done-for-you, start to finish
We don't hand you a strategy deck and leave. We build it, test it, deploy it, and optimize it. Your team's job is answering the replies and taking the calls.
Built for B2B Companies That Need Predictable Pipeline
B2B Founders
Founders who are the best salesperson in their business and know they need a system that removes them from manual prospecting, so they can focus on closing.
Sales Leaders
VPs of Sales and revenue leaders at growing B2B companies who need to add qualified pipeline without adding headcount to the SDR team.
Professional Services
Consulting firms, agencies, and service businesses that rely on relationships and referrals and need outbound to build a pipeline that doesn't depend on who you know.
Best fit: B2B companies with a defined ICP, a deal size above $5K, and a founder or sales team ready to take calls when they come in. If you're pre-product or targeting consumers, outbound infrastructure isn't the right move, and we'll tell you that on the first call.
Let's Build Your Pipeline System
Start with a discovery conversation. We'll evaluate your situation and tell you exactly what we'd build. No commitment required.